How do I put up a web page quickly to run digital experiments?

If you want to test customer interest in your idea via a landing page, and want to maximize learnings and minimize time spent building the landing page, there are a few options.

1. If you want to rapidly build out a website, the easiest thing is one of the wysiwig platforms. Examples: Squarespace, Wix, Weebly. Squarespace costs money, other two cost less money if you are ok with the URL showing their domain (URL forwarding will take a little more time and/or money). For email capture: All of the above have embedded forms. That said - you can also embed URL from Google Forms or Typeform. The latter is quite full featured and we use it for a lot of programs. 

2. If you want to run real experiments (e.g. A/B testing, multivariate) and want to quantify funnel metrics and also run an email campaign out of the same platform, or are good bets.

For tips on running landing page experiments to test purchase interest, have a look at Elaine Chen's article on Xconomy.

Happy testing!

Was this article helpful?
0 out of 0 found this helpful

      This website provides general information related to legal and business matters. It is intended for educational purposes only. This website does not and is not intended to provide legal advice. Although we take great care to make sure that all of our information is accurate and useful, if you have a specific issue for which you need actionable advice, please come to the Martin Trust Center in person to speak to one of our Entrepreneurs in Residence or consult a licensed attorney or other professional. No attorney-client, advisor, or other confidential relationship exists or will be formed between you and the Martin Trust Center or the Massachusetts Institute of Technology.
Have more questions? Submit a request


Powered by Zendesk