What marketing presence do I need to have on Day 1?

Very little. Basically, you will need:

  • Your custom URL redirecting to a landing page that explains the basic founding premise (or not) - there are many startups whose landing page simply says "coming soon".
  • A Twitter handle
  • A LinkedIn page
  • A Facebook Page, if Facebook is relevant for your target market

You don't need to be an award winning web designer / developer to get this done.  There are hosted services that can help you put up a gorgeous landing page in no time at all using a drag-drop interface. SquareSpace is one. Unbounce is another one which is really great if you want to do some quick landing page A-B tests.

Was this article helpful?
0 out of 0 found this helpful


      This website provides general information related to legal and business matters. It is intended for educational purposes only. This website does not and is not intended to provide legal advice. Although we take great care to make sure that all of our information is accurate and useful, if you have a specific issue for which you need actionable advice, please come to the Martin Trust Center in person to speak to one of our Entrepreneurs in Residence or consult a licensed attorney or other professional. No attorney-client, advisor, or other confidential relationship exists or will be formed between you and the Martin Trust Center or the Massachusetts Institute of Technology.
Have more questions? Submit a request

Comments

Powered by Zendesk