What is primary market research?

Primary market research lets you investigate an issue of specific interest to your business, get feedback about your website, assess demand for a proposed service or good, gauge response to various packaging options, find out how much consumers will pay for a new product, and more. 

Primary market research is tailored to a company's particular needs and is conducted either by you or by a company that you pay to conduct the research for you. Focus groups surveys, field tests, interviews, and observation are examples of primary market research.

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