How much energy should I spend naming my startup?

 

  • You would already have a name for your company at the time you incorporated. However, that first name may no longer adequately represent you or your vision. Most startups end up changing their name at least once.
  • How do I come up with a name? Beth Marcus, a serial entrepreneur and current CEO of Playrific, taught this lecture on naming to a product design class at MIT. Her company Playrific was called Playsmrt at the time – for trademark reasons they later changed the name to Playrific, which turns out to be a terrific name.
  • Who can help me do this? If you have the budget, I would suggest hiring a professional marketer – they can also help you figure out whether it is a name you can trademark. If not – an internal brainstorming works too.

 

Was this article helpful?
0 out of 0 found this helpful


      This website and all posts and content are intended for educational purposes only and for no other purposes. This website does not and is not intended to provide legal, financial or tax related advice. Although we take great care to make sure that all of our information is accurate and useful for it intended educational purposes, if you have a specific issue for which you need actionable advice, please come to the Martin Trust Center in person to speak to one of our Entrepreneurs in Residence (EIR) or consult a licensed attorney or other professional. Despite the backgrounds and qualifications of our staff, mentors, lecturers, authors, EIRs and speakers no attorney-client, advisor, or other confidential/privileged relationship exists or will be formed between you and the Martin Trust Center or the Massachusetts Institute of Technology. Under no circumstances should any content be relied upon in making any decisions that could have any financial or legal impact(s).
Have more questions? Submit a request

Comments

Powered by Zendesk