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How do I do pricing research in a detailed interview?
The short answer is, you don’t. Pricing is an emotion-laden topic and when confronted face to face, most people won’t give a straight answer. You will get bad data if you attempt to ask someone face to face, “How much would you pay for this?”
Elaine Chen’s “A primer on primary market research” on Slideshare – look up the section on quantitative research, in particular check out the monadic, multiple monadic and Van Westerndrop techniques. Those are some common ways you can do pricing research.
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