What is the Business Model Canvas?

The Business Model Canvas was invented by Alexander Osterwalder in his book, "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers".

It is a very good tool in which you need to figure out how to put your entire business model on one page.  You will need to use one of the other frameworks to come up with  the content - but once you have the content it is a very good one-page summary view of the current state of your business, and helps you talk about important issues amongst members of your team.

Was this article helpful?
0 out of 0 found this helpful

      This website provides general information related to legal and business matters. It is intended for educational purposes only. This website does not and is not intended to provide legal advice. Although we take great care to make sure that all of our information is accurate and useful, if you have a specific issue for which you need actionable advice, please come to the Martin Trust Center in person to speak to one of our Entrepreneurs in Residence or consult a licensed attorney or other professional. No attorney-client, advisor, or other confidential relationship exists or will be formed between you and the Martin Trust Center or the Massachusetts Institute of Technology.
Have more questions? Submit a request


Powered by Zendesk