When should my startup become cash-flow-positive?

Generally startups are not judged by how quickly they become cash flow positive - often there are other important considerations like proof of traction or growth of their subscriber base that factor into their metrics for success. 

That said, startups are well advised to think about a viable, scalable and sustainable business model from the get-go, and iterate it with customers over time.  "Free" is not a business model and will not generally lead to a successful outcome (despite outlier cases like WhatsApp, Twitter and Facebook).


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