What is Growth Hacking?

Growth Hacking is the new term for marketing in a startup setting.  In effect it acknowledges the extreme uncertainty of the startup environment, and describes the process in which startup marketers use digital and quantifiable marketing techniques such as search engine optimization, web site analytics, A/B testing and content marketing to drive sales and revenue growth. 

Growth hacking is different from old-school marketing in that it is extremely technical and quantitative. A growth hacker is obsessed with revenue growth and the metrics that affect this growth.

The Next Web has a great article that goes into greater depth about growth hacking.

Was this article helpful?
0 out of 0 found this helpful

      This website provides general information related to legal and business matters. It is intended for educational purposes only. This website does not and is not intended to provide legal advice. Although we take great care to make sure that all of our information is accurate and useful, if you have a specific issue for which you need actionable advice, please come to the Martin Trust Center in person to speak to one of our Entrepreneurs in Residence or consult a licensed attorney or other professional. No attorney-client, advisor, or other confidential relationship exists or will be formed between you and the Martin Trust Center or the Massachusetts Institute of Technology.
Have more questions? Submit a request


Powered by Zendesk