Where can I learn about common COCA / LTV and other metrics for SaaS businesses?

David Skok, a General Partner at Matrix Partners, runs an annual Saas business survey.

Details about the survey and key insights for the 2018 survey may be found in two blog posts.

  • Part 1 focuses on growth rates and go-to-market trends.
  • Part 2 compares application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods.

Visit the KPCM Page to download complete reports for the SaaS survey for the past 5+ years. 

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