Where can I learn about common COCA/LTV and other metrics for SaaS businesses?

David Skok, a General Partner at Matrix Partners, runs an annual Saas business survey and the results for 2015 is summarized in an infograhic in this blog post.

Details about the survey and key insights may be found in two additional blog posts.

  • Part 1 focuses on growth rates and go-to-market trends.
  • Part 2 compares application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods.
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